In 2019 the Association of Equipment Manufacturers (AEM), who hosts the largest construction show in America, the CONEXPO-CON/AGG, needed a high impact marketing tool to engage encourage industry peers to register for their upcoming trade show.

Grey Dog Media produced a one-off show magazine combining editorial content on industry innovations, leader profiles, and relevant event information. The publication included custom-designed sets and onsite photography to enhance visual appeal and engagement. This thoughtfully developed marketing magazine was mailed to a large, targeted international audience of construction professionals. It effectively supported AEM’s registration efforts by delivering valuable insights and strong reasons for attendees to sign up, contributing to increased participation at the event.