Fresh Thyme Market

Client

Fresh Thyme Market

The Challenge

Fresh Thyme Farmers Market initially partnered with Grey Dog Media to produce Crave, a branded magazine combining product promotion with compelling food and lifestyle content. After Crave was discontinued, Fresh Thyme sought to revitalize their content strategy. About a year ago, they re-engaged Grey Dog Media to relaunch the publication as Fresh Thymes, aiming to reconnect with customers through fresh, relevant content that supports their mission to deliver healthy, affordable food and deepen brand loyalty.

Services

  • Editorial & Brand Publishing
  • Web & Digital Experience
  • Strategy & Insights
  • Social Media & Engagement
  • Video & Motion
  • On-Location & Studio Production
  • Recipe Development

The Solution

Before the Fresh Thymes relaunch, Grey Dog Media strengthened Fresh Thyme’s brand presence through commercials, website redesign, and in-store signage, creating a consistent customer experience. For the magazine revival, Grey Dog developed Fresh Thymes as a vibrant, multi-channel publication featuring seasonal recipes, wellness tips, and lifestyle stories — all strategically integrated with product promotions. Delivered in print and digital formats, Fresh Thymes drives customer engagement and reinforces Fresh Thyme’s position as a leader in natural and organic grocery retail.

“

I have worked with Grey Dog for over 7 years, and they have been an integral partner in driving awareness of the Fresh Thyme Market brand. Through our magazine development, digital videos and IAT process, Grey Dog has helped us become recognized as a leader for health and wellness in the retail industry.

Our Fresh Thymes magazine is a beautiful collection of expert health and wellness advice, drool worthy recipes that are as delicious as they are nutritious that represent every department within Fresh Thyme Market in a trendy and must-read type of way.

Grey Dog is a wonderful partner who puts the client first, listens to our feedback and is incredibly creative, blending our ideas into trendy and approachable content that helps support our shoppers on their health and wellness journey.”

Meghan Daw Sedivy
Fmr. Health & Wellness Strategy Manager
Fresh Thyme Market

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