Hy-Vee engaged Grey Dog Media to concept and produce a series of specialty catalogs to support seasonal campaigns and category-specific promotions. Each piece needed to align with Hy-Vee’s brand while standing out in a competitive print landscape, offering customers curated product selections alongside inspiration for entertaining, gifting, and everyday living. The catalogs had to be visually engaging, strategically merchandised, and produced to the highest standards — positioned to compete with national retail catalogs delivered by mail.

Grey Dog Media developed and produced a collection of perfect bound specialty catalogs, including titles such as the Holiday Entertaining Guide, Holiday Toy Catalog, Catering Guide, Outdoor Home & Garden Catalog, and Cocktail Guide. Ranging up to 114 pages, each catalog showcased a curated mix of general merchandise, floral, kitchenware, prepared foods, and seasonal event ideas. Designed to fit seamlessly within the Hy-Vee brand system, each publication also stood on its own as a visually elevated, high-quality piece.Our team provided full creative direction, including concept development, layout, product styling, photography, and editorial design. We also managed product curation, list management for targeted distribution, and press oversight to ensure exceptional production quality. Distributed by mail and in-store, these catalogs played a key role in reinforcing Hy-Vee’s seasonal marketing efforts, driving engagement, and supporting retail performance.