Hy-Vee partnered with Grey Dog Media to transition Hy-Vee Seasons magazine to a digital experience that could showcase curated content and drive product engagement online. The goal was to preserve the editorial quality of the magazine while building a platform that would highlight recipes, how-to articles, and featured merchandise across categories like kitchen, home décor, grilling, and floral. The site needed to be visually engaging, easy to navigate, and seamlessly connected to Hy-Vee’s e-commerce ecosystem.

Grey Dog Media worked closely with Hy-Vee teams to reimagine Hy-Vee Seasons as a dynamic digital hub that inspires customers and encourages exploration. From content strategy and layout to UX support and creative direction, we helped design a platform that blends editorial storytelling with shoppable functionality. Customers can now browse seasonal recipes, explore how-to content, and shop featured products all in one place. The result is a cohesive digital extension of the Hy-Vee brand that enhances customer engagement and supports omnichannel retail goals.