Hy-Vee tasked Grey Dog Media with transforming Hy-Vee Seasons magazine into a dynamic digital and in-store experience that would engage customers across multiple platforms. The goal was to create a digital experience in tandem with the print magazine, using content from the publication delivered to homes and stores. This initiative aimed to adapt rich print content for the web, integrate e-commerce functionality, and incorporate video elements to enhance customer interaction and storytelling.

Grey Dog Media developed the Seasons Digital Experience on the Ceros platform, creating an immersive, interactive environment accessible on desktop, mobile devices, and in-store kiosks. The platform leveraged editorial content from the print magazine and enhanced it with SEO optimization, integrated video, and shoppable features. This digital extension provided readers with a seamless, engaging experience that connected them directly to Hy-Vee’s online product offerings. The project extended the reach of Hy-Vee Seasons beyond print and set the foundation for Hy-Vee’s evolving content marketing strategy, successfully combining storytelling with commerce to deepen customer engagement.