Hy-Vee partnered with Grey Dog Media to support the launch of a new private-label product line under the Hy-Vee Seasons brand. The line featured a wide range of kitchen and home items, including small appliances, gadgets, décor, and soft goods. While Hy-Vee had long offered general merchandise, this was the first time these categories were unified under the Hy-Vee Seasons lifestyle brand, requiring packaging that conveyed both quality and consistency across a diverse product range.

Grey Dog Media developed a complete packaging system to bring the Hy-Vee Seasons home line to life at retail. Our creative team led the process from brand positioning and design to product photography, copywriting, and layout, creating a cohesive visual identity across all packaging. In collaboration with Hy-Vee’s suppliers, our premedia department ensured files were press-ready and print specifications were met, maintaining consistency and quality across all formats. The result was a professionally executed launch that enhanced shelf presence, elevated the customer experience, and reinforced the strength of the Hy-Vee Seasons brand across kitchen and home categories.