In 2012, Hy-Vee partnered with Grey Dog Media to develop high-quality video content that would elevate its brand through engaging step-by-step recipes, home solutions, and decorating ideas. The objective was to create a consistent and compelling video style that resonated with Hy-Vee’s diverse audience and could be effectively deployed across multiple digital and in-store platforms to enhance customer engagement.

Grey Dog Media crafted a distinctive and scalable video production strategy, delivering thousands of professionally produced videos for Hy-Vee. Content includes recipe tutorials, fitness and workout sessions, home décor inspiration, holiday how-to’s featuring influencer Evette Rios, and Wahlburger videos with Paul Wahlberg. These videos are distributed across Hy-Vee’s social media channels, digital platforms, and in-store displays, maximizing audience reach and brand interaction. Early in the partnership, Grey Dog Media’s video work earned national awards, establishing a strong foundation for Hy-Vee’s ongoing branded video content strategy within the grocery retail sector.