Hy-Vee needed a new print publication to supplement their long-standing newspaper print ads in order to increase product awareness and promote in-store deals. The project demanded a product-driven approach to highlight the clients wide array of merchandise in an easy-to-navigate format for customers.

Grey Dog created the Hy-Vee Mega Ad, a monthly catalog delivered to customer homes and Hy-Vee stores. The clean, compartmentalized design allows readers to easily browse through available products, which are categorized according to the section they are found instore. Each issue features hundreds of products presented in styled photographs and grid format to showcase a range of available products, monthly deals, coupons and more.