The National Pork Board sought to position pork as a healthy and delicious protein by creating engaging recipe and social media content that would resonate with a broad audience. The goal was to showcase pork’s versatility and appeal through visually compelling, easy-to-follow content.

Grey Dog Media’s test kitchen collaborated closely with the National Pork Board, carefully scrutinizing pork products to select the most accurate and visually appealing cuts. The team developed a collection of recipe videos, social media assets, and short educational clips demonstrating how to prepare and cook pork. Presented in a clean and straightforward format without narration, the content focused on visual storytelling to engage viewers effectively. The campaign generated hundreds of thousands of impressions, enhancing the National Pork Board’s brand presence and reinforcing pork as a nutritious, flavorful choice.