Wahlburgers partnered with Hy-Vee to open more than 20 new restaurant locations across the Midwest. To stand out in a competitive food market and generate excitement, they needed compelling visual content that would drive traffic fast. That’s where Grey Dog Media came in. Our challenge: translate Wahlburgers’ bold brand and crave-worthy menu into scroll-stopping content that would perform across digital, social, and in-store channels.

We developed a multimedia content strategy designed to capture attention and appetite. From motion graphics and short-form video to high-impact food photography, every asset was produced in-house — from styling and shooting to editing and post-production. The content was optimized for social sharing, digital advertising, and in-location displays. The result? A surge in visual engagement, increased awareness in key markets, and strong momentum for a successful regional launch.