A spread of a story from the AEM safety brochure.
Client: Association of Equipment Manufacturers

CONEXPO-CON/AGG Trade Show Magazine

A North American-based trade association representing off-road equipment manufacturers and suppliers, with more than 1,000 companies and 200 product lines in the agriculture and construction-related industry sectors worldwide. AEM is based in Milwaukee, Wisconsin.

Services

  • Art & Editorial Direction
  • Content Research
  • Copywriting & Editing
  • Graphic Design & Illustration
  • Photography & Photo Editing
  • Set Production & Styling

Brief

In 2019 the Association of Equipment Manufacturers (AEM), who hosts the largest construction show in America - CONEXPO-CON/AGG, needed a high impact marketing tool to engage encourage industry peers to register for their upcoming trade show.

Result

Grey Dog Media created a one-off show guide that included editorial information about industry leaders and trends, as well as information relevant to the event. This marketing tool was mailed to a large international audience.

A series of pages from the AEM safety brochure.
A spread of a story from the AEM safety brochure, featuring a man standing in front of an excavator.
A spread of a story from the AEM safety brochure, featuring a construction cone.