Fresh Thyme Market Crave
A natural, health-focused retail supermarket chain of more than 75 stores in 11 states across the Midwest and Eastern United States. Under the ownership of Meijer, Inc, Fresh Thyme Market launched in 2012 and offers a wide assortment of natural and organic products from regional and national brands at competitive prices to that of traditional retail food chains.
- Art & Editorial Direction
- Content Research
- Copywriting & Editing
- Graphic Design & Illustration
- Photography & Photo Editing
- Recipe Development
- Set Production & Styling
In 2016, Fresh Thyme Farmers Market was looking to expand into an already crowded market and needed to quickly educate potential customers on the unique benefits to shopping at their stores.
Grey Dog Media created a bi-monthly magazine, Fresh Thyme Market Crave, to communicate the company’s mission to inspire healthy living with recipes, nutritional advice and on-point lifestyle content delivered in a friendly, accessible package with a contemporary vibe.