A series of covers of Hy-Vee Mega Ad magazine.
Client: Hy-Vee, Inc.

Hy-Vee Mega Ad

Hy-Vee is an employee-owned chain of supermarkets with more than 285 locations in the Midwestern and Southern United States, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin.

Services

  • Art & Editorial Direction
  • Content Research
  • Copywriting & Editing
  • Graphic Design & Illustration
  • Photography & Photo Editing
  • Recipe Development
  • Set Production & Styling

Brief

Hy-Vee needed a new print publication to supplement their long-standing newspaper print ads in order to increase product awareness and promote in-store deals. The project demanded a product-driven approach to highlight the clients wide array of merchandise in an easy-to-navigate format for customers.

Result

Grey Dog created the Hy-Vee Mega Ad, a monthly catalog delivered to customer homes and Hy-Vee stores. The clean, compartmentalized design allows readers to easily browse through available products, which are categorized according to the section they are found instore. Each issue features hundreds of products presented in styled photographs and grid format to showcase a range of available products, monthly deals, coupons and more.

A spread of a tailgating drinks story from Hy-Vee Mega Ad magazine, featuring various bottles and cans huddling up on a football field.
A spread of a berry story from Hy-Vee Mega Ad magazine, featuring a candy machine filled with raspberries, strawberries, and blueberries.
A spread of a grilling kabobs story from Hy-Vee Mega Ad magazine, featuring a few kabobs stuck into the center of a target.
A spread of an Italian foods story from Hy-Vee Mega Ad magazine, featuring basil, pasta, and tomatoes representing the flag of Italy.
A series of covers and inside pages of Hy-Vee Mega Ad magazine.
A spread of a New Year's Eve drinks story from Hy-Vee Mega Ad magazine, featuring bottles of champagne popping their corks.
A spread of a seafood story from Hy-Vee Mega Ad magazine, featuring a lobster tail over the drawing of a lobster.