A series of covers of Hy-Vee Seasons magazine.
Client: Hy-Vee, Inc.

Hy-Vee Seasons

Hy-Vee is an employee-owned chain of supermarkets with more than 285 locations in the Midwestern and Southern United States, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin.

Services

  • Art & Editorial Direction
  • Content Research
  • Copywriting & Editing
  • Graphic Design & Illustration
  • Photography & Photo Editing
  • Recipe Development
  • Set Production & Styling

Brief

In 2006 Hy-Vee contracted Grey Dog Media to develop, launch and produce a magazine for customers. The primary purpose for the publication was to promote relevant products, offer ad space to branding partners and provide food and lifestyle content in a valuable consumer-friendly format.

Result

Grey Dog Media created Hy-Vee Seasons, at the time, a new idea in messaging, that merged corporate marketing initiatives with high-level editorial content. Hy-Vee Seasons was created to be responsive to customers needs and wants for living easier, healthier and happier lives (Hy-Vees motto). Content created includes inspiring recipes and entertaining ideas, practical home and family solutions, timely health and wellness information and the coverage of interesting people, places and trends; enhanced with helpful product and service sales promotion.

The award-winning publication uses the same production methods used by top-tier newsstand magazines and seamlessly incorporates advertising, brand and product messaging. The magazine is complimentary and is delivered monthly to customer homes and Hy-Vee stores.

A spread of a chocolate cookie story from Hy-Vee Seasons magazine, featuring a stack of chocolate chip cookies.
A page of a Big Moe Cason story from Hy-Vee Seasons magazine, featuring Big Moe.
A page of a Big Moe Cason story from Hy-Vee Seasons magazine, featuring a platter of various barbeque food favorites.
A series of Hy-Vee Seasons magazine spreads and covers.
A spread of a Jason Derulo story from Hy-Vee Seasons magazine, featuring Jason Derulo dancing across the pages.
A spread of a summer produce story from Hy-Vee Seasons magazine, featuring various colorful fruit recipes.
A spread of a New Years Eve story from Hy-Vee Seasons magazine, featuring a series of champagne bottles popping their corks.
A spread of a Jenny McCarthy story from Hy-Vee Seasons magazine, featuring Jenny standing at a grill.
A page of a margarita story from Hy-Vee Seasons magazine, featuring a very colorful and fruity margarita.
A page of a margarita story from Hy-Vee Seasons magazine, featuring a pitcher and two glasses of a fruity margarita.