In 2006 Hy-Vee contracted Grey Dog Media to develop, launch and produce a magazine for customers. The primary purpose for the publication was to promote relevant products, offer ad space to branding partners and provide food and lifestyle content in a valuable consumer-friendly format.
Grey Dog Media created Hy-Vee Seasons, at the time, a new idea in messaging, that merged corporate marketing initiatives with high-level editorial content. Hy-Vee Seasons was created to be responsive to customers’ needs and wants for living easier, healthier and happier lives (Hy-Vee’s motto). Content created includes inspiring recipes and entertaining ideas, practical home and family solutions, timely health and wellness information and the coverage of interesting people, places and trends; enhanced with helpful product and service sales promotion.
The award-winning publication uses the same production methods used by top-tier newsstand magazines and seamlessly incorporates advertising, brand and product messaging. The magazine is complimentary and is delivered monthly to customer homes and Hy-Vee stores.