![A series of covers of Hy-Vee Seasons magazine.](https://imgix.gogreydog.com/images/assets/Cover-Grid_2022-07-12-155015_axbs.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
Hy-Vee Seasons
Hy-Vee is an employee-owned chain of supermarkets with more than 285 locations in the Midwestern and Southern United States, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin.
Services
- Art & Editorial Direction
- Content Research
- Copywriting & Editing
- Graphic Design & Illustration
- Photography & Photo Editing
- Recipe Development
- Set Production & Styling
Brief
In 2006 Hy-Vee contracted Grey Dog Media to develop, launch and produce a magazine for customers. The primary purpose for the publication was to promote relevant products, offer ad space to branding partners and provide food and lifestyle content in a valuable consumer-friendly format.
Result
Grey Dog Media created Hy-Vee Seasons, at the time, a new idea in messaging, that merged corporate marketing initiatives with high-level editorial content. Hy-Vee Seasons was created to be responsive to customers needs and wants for living easier, healthier and happier lives (Hy-Vees motto). Content created includes inspiring recipes and entertaining ideas, practical home and family solutions, timely health and wellness information and the coverage of interesting people, places and trends; enhanced with helpful product and service sales promotion.
The award-winning publication uses the same production methods used by top-tier newsstand magazines and seamlessly incorporates advertising, brand and product messaging. The magazine is complimentary and is delivered monthly to customer homes and Hy-Vee stores.
![A spread of a chocolate cookie story from Hy-Vee Seasons magazine, featuring a stack of chocolate chip cookies.](https://imgix.gogreydog.com/images/assets/SeasonsMag_AerialView-3.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A page of a Big Moe Cason story from Hy-Vee Seasons magazine, featuring Big Moe.](https://imgix.gogreydog.com/images/assets/Seasons-Moe.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A page of a Big Moe Cason story from Hy-Vee Seasons magazine, featuring a platter of various barbeque food favorites.](https://imgix.gogreydog.com/images/assets/Seasons-Moe-Tray.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A series of Hy-Vee Seasons magazine spreads and covers.](https://imgix.gogreydog.com/images/assets/SeasonsMags_Mockup.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A spread of a Jason Derulo story from Hy-Vee Seasons magazine, featuring Jason Derulo dancing across the pages.](https://imgix.gogreydog.com/images/assets/Seasons-Derulo.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A spread of a summer produce story from Hy-Vee Seasons magazine, featuring various colorful fruit recipes.](https://imgix.gogreydog.com/images/assets/Seasons_MagMockup2.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A spread of a New Years Eve story from Hy-Vee Seasons magazine, featuring a series of champagne bottles popping their corks.](https://imgix.gogreydog.com/images/assets/Seasons-Cheers.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A spread of a Jenny McCarthy story from Hy-Vee Seasons magazine, featuring Jenny standing at a grill.](https://imgix.gogreydog.com/images/assets/Seasons-Jenny-Pink.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A page of a margarita story from Hy-Vee Seasons magazine, featuring a very colorful and fruity margarita.](https://imgix.gogreydog.com/images/assets/Seasons-Marg1.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)
![A page of a margarita story from Hy-Vee Seasons magazine, featuring a pitcher and two glasses of a fruity margarita.](https://imgix.gogreydog.com/images/assets/Seasons-Marg2.jpg?auto=compress%2Cformat&fit=clip&q=80&w=480)