Hy-Vee charged Grey Dog with designing an innovative platform to recreate the Seasons magazine experience online and in stores. The goal was to adapt Seasons for web browsing in a way that invited readers to further explore and interact with its content while also integrating e-commerce and video.
Grey Dog developed the Hy-Vee Seasons Digital Experience, an online platform that brings the print magazine to life to further inspire and connect readers with Hy-Vee’s ecommerce services. Designed for desktop and mobile browsing, the website is search engine optimized to increase the discoverability of the magazine’s content. The online experience integrates video content produced for Hy-Vee and is compatible with kiosks at select Hy-Vee locations to engage with customers as they shop.