A series of pages from the Hy-Vee Seasons digital experience.
Client: Hy-Vee, Inc.

Hy-Vee Seasons Digital Experience

Hy-Vee is an employee-owned chain of supermarkets with more than 285 locations in the Midwestern and Southern United States, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin.


  • Motion Design
  • Art & Editorial Direction
  • Content Research
  • Copywriting & Editing
  • Graphic Design & Illustration
  • UX / UI Design
  • Website Development


Hy-Vee charged Grey Dog with designing an innovative platform to recreate the Seasons magazine experience online and in stores. The goal was to adapt Seasons for web browsing in a way that invited readers to further explore and interact with its content while also integrating e-commerce and video.


Grey Dog developed the Hy-Vee Seasons Digital Experience, an online platform that brings the print magazine to life to further inspire and connect readers with Hy-Vees ecommerce services. Designed for desktop and mobile browsing, the website is search engine optimized to increase the discoverability of the magazines content. The online experience integrates video content produced for Hy-Vee and is compatible with kiosks at select Hy-Vee locations to engage with customers as they shop.

A tablet and mobile phone displaying content from Hy-Vee Seasons magazine on top of an issue of the magazine.
An open laptop displaying the contents of the Hy-Vee Seasons magazine digital experience.
Three mobile phones displaying the contents of the Hy-Vee Seasons magazine digital experience.
A series of mobile phones displaying the content of the Hy-Vee Seasons magazine digital experience.