The poster image for a Thanksgiving dinner story from a Hy-Vee Seasons instructional recipe video.
Client: Hy-Vee, Inc.

Hy-Vee Video Content: Seasons, HSTV Video Series and more

Hy-Vee is an employee-owned chain of supermarkets with more than 285 locations in the Midwestern and Southern United States, including Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin.


  • Motion Design
  • Art & Editorial Direction
  • Content Research
  • Copywriting & Editing
  • Graphic Design & Illustration
  • Photography & Photo Editing
  • Recipe Development
  • Set Production & Styling
  • Video Production
  • Video Editing


In 2012, Hy-Vee asked Grey Dog Media to produce video content to showcase step-by-step recipe instruction, home solutions and decorating ideas.


Grey Dog Media collaborated with Hy-Vee to develop a consistent style for those initial videos and produced a variety of videos related to the topics listed above. Since Hy-Vees initial ask, Grey Dog Media has produced hundreds of hours of video content for Hy-Vee that has been distributed across various social media, online and instore display platforms. In general, content aims to provide practical solutions for everyday problems in the lives of Hy-Vee shoppers.

Content created includes hundreds of recipe, fitness and workout videos and HSTV video series such as: What the Hack, Tablescapes, Copycat Cuisine, Blooms, Perfect Plating, Hy-Vee Seasons-branded videos and Value Recipe series.