In 2012, Hy-Vee asked Grey Dog Media to produce video content to showcase step-by-step recipe instruction, home solutions and decorating ideas.
Grey Dog Media collaborated with Hy-Vee to develop a consistent style for those initial videos and produced a variety of videos related to the topics listed above. Since Hy-Vee’s initial ask, Grey Dog Media has produced hundreds of hours of video content for Hy-Vee that has been distributed across various social media, online and instore display platforms. In general, content aims to provide practical solutions for everyday problems in the lives of Hy-Vee shoppers.
Content created includes hundreds of recipe, fitness and workout videos and HSTV video series such as: What the Hack, Tablescapes, Copycat Cuisine, Blooms, Perfect Plating, Hy-Vee Seasons-branded videos and Value Recipe series.