The National Pork Board needed help to develop relevant recipe and social media content in order to promote the potential of pork as a delicious, healthy protein source.
Grey Dog Media developed a collection of recipes and social media assets, images and a series of short videos aimed to promote the use of pork. Ranging from 20 seconds to a minute and a half in length, videos included educational information intended to teach consumers proper methods to prep and cook pork. Content was presented in a simple yet compelling way without narration. The video series and social media assets created hundreds of thousands of impressions.