Client: National Pork Board

National Pork Board

The National Pork Board, as part of the Pork Checkoff was developed in response to the congressional Pork Promotion, Research and Consumer Information Act of 1985. It’s purpose is to provide consumer information, perform industry-related research and strengthen the position of pork within the marketplace.

Services

  • Art & Editorial Direction
  • Content Research
  • Copywriting & Editing
  • Graphic Design & Illustration
  • Photography & Photo Editing
  • Recipe Development
  • Set Production & Styling
  • Video Production
  • Video Editing
  • Motion Design

Brief

The National Pork Board needed help to develop relevant recipe and social media content in order to promote the potential of pork as a delicious, healthy protein source.

Result

Grey Dog Media developed a collection of recipes and social media assets, images and a series of short videos aimed to promote the use of pork. Ranging from 20 seconds to a minute and a half in length, videos included educational information intended to teach consumers proper methods to prep and cook pork. Content was presented in a simple yet compelling way without narration. The video series and social media assets created hundreds of thousands of impressions.